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Activate Nielsen Digital Ad Ratings for a line item

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For $0.25 CPM, you can activate Nielsen Digital Ad Ratings (DAR) for your augmented line item. Nielsen DAR is a feature used to measure your line item's performance in reaching a particular demographic (gender and age group) that has no effect on your line item's actual targeting or delivery.

  1. Go to the Measurement section.

  2. Enable Audience Demo.

    After Nielsen has confirmed your line item, audience data tracking for your line item's associated creatives begins. A green check mark displays under the toggle switch to indicate that this confirmation has occurred.

    Note

    It can take Nielsen up to 24 hours to confirm your line item after saving.

  3. Set an On Target % Goal.

    Note

    On Target % Goal is for reporting purposes to show how your line item is performing and has no effect on your line item's performance.

    For information on Nielsen's On Target Percent metric, see Metrics for Nielsen Digital Ad Ratings.

  4. Choose a gender demographic:

    • All
    • Male
    • Female

  5. Set an Age Range.