Digital Platform API - Seller Bid Error report

The Seller Bid Error Report helps you gain insight into rejected demand through a randomly selected set of 5% of the errors logged on the AppNexus platform. Error Count has been multiplied by 100 to account for the 5% sampling.

Use this report to troubleshoot sell-side and buy-side settings that result in auction errors, thereby blocking spend. The goal is to help you eliminate the error in the future. You can find information on the owner, cause and recommended resolution for each error in Bid Error Codes.

For instructions on retrieving a report, see Report Service or the example below.

Time frame

The report_interval field in the JSON request can be set to one of the following:

• last_hour
• yesterday
• last_24_hours
• last_2_days
• last_7_days
• last_30_days

To run a report for a custom time frame, set the start_date and end_date fields in your report request. For more details about these fields, see Report Service.

Data retention period

Data retention period for this report is 403 days.

Dimensions

Column	Type	Filter?	Example	Description
hour	time	No	"2010-02-01 06:00:00"	The hour of the auction.
day	time	No	"2010-02-01"	The day of the auction.
error_id	int	Yes	101	The specific error that occurred and was logged in ImpBus (ties to Error Message)
error_message	varchar	No	“Creative brand banned by member's ad profile”	A generic Error Message that describes the error that occurred (ties to Error ID)
ad_profile_id	int	Yes	1432	The Ad Profile ID of the Seller Member affected by the error.
bidder_name	int	No	"DBM"	The technology provider who is representing a Buyer Member and is affected by the error.
bidder_id	string	Yes	101	The ID associated with the bidder
brand_name	string	No	"Ace Hardware"	The brand registered in the AppNexus system and associated with the creative that is affected by the error.
brand_id	int	Yes	3	The ID of the brand associated with the creative.
buyer_member_name	string	No	"My Network"	The Buyer Member affected by the error.
buyer_member_id	int	Yes	123	The ID of the Buyer Member.
creative_category_name	string	No	“Beauty”	A classification assigned to both brands and creatives affected by the error.
creative_category_id	Int	Yes	784	The ID of the creative category.
creative_id	int	Yes	554	The Creative ID associated with the Buyer Member that is affected by the error.
creative_size	string	No	"728x90"	The size of the creative affected by the error.
deal_id	int	Yes	2345	The ID of the deal affected by the error (if Deal ID = 0 no deal was involved).
language_name	string	No	"English"	The name of the language.
language_id	int	Yes	1	The ID of the language.
placement_name	string	No	"My placement"	The Placement of the Seller Member that is associated with the error.
placement_id	int	Yes	7890	The ID of the placement.
publisher_name	string	No	"Skype"	The Publisher affected by the error.
publisher_id	int	Yes	321	The ID of the publisher.
technical_attribute_name	string	No	"Flash"	The feature of the creative, such as whether it is an image, flash, video, is expandable, etc., that is affected by the error.
technical_attribute_ID	int	Yes	350	The ID of the Technical Attribute.

Metrics

Column	Type	Example	Formula	Description
error_count	int	2340	sum(error_count)*100	The amount of errors logged on the AppNexus platform over the timeframe selected (a randomly selected set of 5% of the errors multiplied by 100 to account for the sampling).
blocked_bid_cpm	double	5.68	sum(blocked_bid_value) / sum (error_count)	The bid price of the blocked bid.

Example

Create a JSON-formatted report request

The JSON file should include the report_type "seller_bid_error_report", as well as the columns (dimensions and metrics) and report_interval that you want to retrieve. You can also filters for specific dimensions, define granularity (year, month, day), and specify the "format" in which the data should be returned (csv, excel, or html). For a full explanation of fields that can be included in the JSON file, see the Report Service.

$ cat seller_bid_error

{
    "report":
    {
        "report_type":"seller_bid_error_report",
        "columns":[
            "hour",
            "bidder",
            "buyer_member",
            "error_count"
        ],
        "report_interval":"last_48_hours",
        "format":"csv"
    }
}

POST the request to the reporting service

$ curl -b cookies -c cookies -X POST -d @seller_bid_error 'https://api.appnexus.com/report'
{
   "response":{
      "status":"OK",
      "report_id":"097f59fc3ab7d02c5d60db42081d9b69"
   }
}

GET the report status from the report service

Make a GET call with the report ID to retrieve the status of the report. Continue making this GET call until the {{execution_status}} is "ready". Then use the report-download service to save the report data to a file, as described in the next step.

$ curl -b cookies -c cookies 'https://api.appnexus.com/report?id=097f59fc3ab7d02c5d60db42081d9b69'
{
   "response":{
      "status":"OK",
      "report":{
         "name":null,
         "created_on":"2010-05-25 19:19:53",
         "json_request":"{\"report\":{\"report_type\":\"seller_bid_error_report\",\"columns\":[\"hour\",\"bidder\",
            \"buyer_member\",\"error_count\",
            \"report_interval\":\"last_48_hours\"}}",
         "url": "report-download?id=b97897a7864dd8f34e7457226c7af592"
      },
      "execution_status":"ready"
   }
}

GET the report data from the report download service

To download the report data to a file, make another GET call with the Report ID, but this time to the report-download service. You can find the service and Report ID in the url field of the previous GET response. When identifying the file that you want to save to, be sure to use the file extension of the "format" that you specified in your initial POST.

Tip

If an error occurs during download, the response header will include an HTTP error code and message. Use -i or -v in your call to expose the response header.

$ curl -b cookies -c cookies 'https://api.appnexus.com/report-download?id=b97897a7864dd8f34e7457226c7af592' > /tmp/advertiser_analytics.csv

Note

There is a limit of 100,000 rows per report when you download them as XLSX and Excel file.