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Microsoft Curate - Microsoft Advertising Exchange inventory

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The Microsoft Advertising Exchange (MAX) is a premium exchange with high-quality inventory to help you reach your audiences across Microsoft properties. The Microsoft Advertising Exchange contains Microsoft's premium owned and operated (O&O) inventory like MSN and Outlook in addition to select third-party publishers including 24/7.

Outlook

Outlook is a free, web-based mail service provided by Microsoft. It has replaced Hotmail starting March 2013 and currently sees 15BB imps/month. Outlook provides modern email with a clean user interface and smart, powerful tools with fully integrated ads, audience targeting, and advertiser exclusivity.

Sample Outlook inventory

Standard banner skyscraper (160x600) creatives. These creatives also appear on the right-hand sidebar of the outlook.com webmail service.

How to target Outlook inventory

Target Outlook inventory through member 280 in the outlook.com domain.

Windows apps

You can advertise in apps across multiple devices on Windows 8 PCs, tablets, and Windows Phone 8. Dynamic, MRAID-enabled ads can be served on touch-enabled devices. Windows 8 includes additional support for standard display size creatives. Inventory for Windows apps includes Microsoft Owned & Operated (e.g. MSN, Xbox) and App Network featured applications from across the Windows App Store.

Windows App inventory includes:

A diagram that shows the various Microsoft Owned & Operated apps and Third Party apps included in the Windows App inventory.

Sample Windows apps inventory

Provided below are some Windows Apps inventory samples:

  • Inventory on tablets

    A screenshot showing an inventory sample on tablets.

  • Inventory on Windows phone

    A screenshot showing an inventory sample on a Windows phone.

Windows apps creative details

Sizes

Windows 8
  • 160x600
  • 300x250
  • 300x600
  • 728x90
Windows phone
  • 300x50
  • 320x50
  • 480x80
  • 640x100

Technical attributes

  • MRAID 1.0 and 2.0
  • Hosted Images
  • HTML
  • HTML- iframe
  • Javascript (in web view)**
  • Image (Third-Party Ad Served)
  • Flash with Backup Image only

Ad quality

How to target Windows app inventory and additional information

For more information regarding how to target Windows App inventory, formats, specifications, and legacy SDK ads for Windows apps, see Buying Microsoft Windows 3rd Party AppNetwork Inventory.

MSN

MSN is Microsoft's portal for best in news, sport, entertainment and lifestyle. MSN inspires consumers through trusted, best in class content, with high-value experiences through personalized content synchronized across devices.

MSN creative details

The following creative sizes can be served on the MSN inventory:

  • 300x250
  • 728x90
  • 980x90
  • 980x400
  • 1000x90
  • 380x200
  • 300x600
  • 980x150
  • 980x300
  • 160x600
  • 930x180
  • 980x240
  • 980x120
  • 320x50
  • 1272x250
  • 970x250
  • 1272x328
  • 234x60
  • 768x90

How to target MSN inventory

Use the targeting parameters below across different regions for your specific requirements.

Americas

Country Content Category Microsoft Advertising Curate Targeting
Argentina and Uruguay AR-001 (25668), ar.msn.com (25669) Content Category
Brazil BR-001 (20353), br.msn.com (25624) Content Category
Canada CA-001 (20356), ca.msn.com (25608) Content Category
Chile cl-001 (25697), cl.msn.com (25698) Content Category
Columbia CO-001 (25699), co.msn.com (25700) Content Category
Mexico mx-001 (25534), prodigy.msn.com (25535) Content Category
Peru PE-001 (25695), pe.msn.com (25696) Content Category
US US-001 (20395), us.msn.com (25625) Content Category

EMEA

Country Content Category Microsoft Advertising Curate Targeting
Austria AT-001 (24941), at.msn.com (25636) Content Category & Domain (MSN.COM) + Country Geo (AT)
Belgium BE-001-Dutch (20348), be.msn.com (25633), BE-004-French (20350) Content Category
Denmark DK-001 (20362) Content Category & Domain (MSN.COM) + Country Geo (DK)
Finland fi.msn.com (26154), FI-001 (26155) Content Category & Domain (MSN.COM) + Country Geo (FI)
France FR-001 (20368), fr.msn.com (25629) Content Category & Domain (MSN.COM) + Country Geo (FR)
Germany DE-001 (20359), de.msn.com (25628) Content Category
Ireland IE-001 (27607), ie.msn.com (27608) Content Category
Italy IT-001 (20371), it.msn.com (25627) Content Category
Netherlands NL-001 (20373), nl.msn.com (25786) Content Category & Domain (MSN.COM) + Country Geo (NL)
Norway NO-001 (20375) Content Category & Domain (MSN.COM) + Country Geo (NO)
Portugal PT-001 (25538), pt.msn.com (25539) Content Category
Russia RU-001 (26239), ru.msn.com (26272) Content Category
Spain ES-001 (20365), es.msn.com (27206) Content Category & Domain (MSN.COM) + Country Geo (ES)
Sweden SE-001 (20380), se.msn.com (26245) Content Category & Domain (MSN.COM) + Country Geo (SE)
Switzerland ch.msn.com (25637), CH-001 (24939), Content Category & Domain (MSN.COM) + Country Geo (CH)
Turkey TR-001 (25438), tr.msn.com (25439) Content Category
UK UK-001 (20383), uk.msn.com (25630) Content Category & Domain (MSN.COM) + Country Geo (UK)

APAC

Country Content Category Microsoft Advertising Curate Targeting
Australia AU-001 (20276) Content Category
China * Launch Q2 CN-001 (27305), cn.msn.com (27306) Content Category & Domain (MSN.COM) + Country Geo (CN)
Hong Kong HK-001 (25532), hk.msn.com (25533) Content Category
India in.msn.com (25639), IN-001 (27044) Content Category & Domain (MSN.COM) + Country Geo (IN)
Indonesia ID-001 (28093), ID.msn.com (28094) Content Category & Domain (MSN.COM) + Country Geo (ID)
Japan JP-001 (22822), jp.msn.com (25626) Content Category & Domain (MSN.COM) + Country Geo (JP)
Korea kr.msn.com (32267), KR-001 (32269) Content Category & Domain (MSN.COM) + Country Geo (KR)
Malaysia malaysia.msn.com (25640), MY-001 (26210) Content Category & Domain (MSN.COM) + Country Geo (MY)
New Zealand NZ-001 (20378), nz.msn.com (25631) Content Category
Philippines PH-001 (25110), ph.msn.com (25641) Content Category & Domain (MSN.COM) + Country Geo (PH)
Singapore xin.msn.com (25642), SG-001 (29208) Content Category & Domain (MSN.COM) + Country Geo (SG)
Taiwan tw.msn.com (25536), TW-001 (25537) Content Category
Thailand th.msn.com (25643), TH-001 (26050) Content Category & Domain (MSN.COM) + Country Geo (TH)

Buying Microsoft Windows 3rd Party AppNetwork Inventory