Microsoft Curate - Edit buyer eligibility, allowed payment types, and targeting access
You can set the eligibility, allowed payment types, and targeting access for buyers within the Partner Center screen or in the Partner Controls tab. The Partner Controls tab is also visible to the buyer. They can see what you have exposed to and hidden from them. Your default settings will apply if you do not set custom settings for the buyer.
Note
While you can manage these settings in the Partner Center screen and in the Partner Controls tab, you can only view the buyer's current settings in the Partner Controls tab.
Tip
For more information about the settings described on this page, see Set Default Buyer Eligibility, Allowed Payment Types, and Targeting Access
Edit a single buyer's settings
Follow the steps below to edit a buyer's settings.
Step 1. Get started
Go to the Partnership Details screen (Partner Center screen, then select a buyer's name) and select the Partner Controls tab. Then select Edit to make the settings editable.
Step 2. Update buyer eligibility
Select the eligibility you would like to apply to the buyer. This setting indicates whether your inventory is available (Eligible) to the buyer, or not (Blocked). Choose Default in the dropdown if you want your default setting to continue to apply to the buyer. When Default is selected, the current default setting displays for reference.
Step 3. Update allowed payment types
Select the payment types you are willing to accept from the buyer. Choose Default in the dropdown if you want your default setting to continue to apply to the buyer. When Default is selected, the current default setting displays for reference. Otherwise, choose Custom in the dropdown and select the checkbox near CPA and/or CPC in addition to CPM.
Note
The only allowed deal type for external buyers is CPM.
Step 4. Update targeting access
Select the information that should be exposed to the buyer when they are targeting your inventory. Choose Default in the dropdown if you want your default settings to continue to apply to the buyer. When Default is selected, the current default setting displays for reference. Otherwise, choose Custom in the dropdown and then select the checkbox near the desired settings to allow access to URL, category, age, gender, placement, or publisher targeting information. The more information you give the buyer, the more easily they can target your inventory.
You will have the option to expose domains or full URLs to external buyers.
Note
Age and gender targeting information can only be shared if you include the Microsoft Advertising age and gender macro when exporting your placement tag.
For Categories (Custom), there is the additional option to expose specific categories. To select specific custom categories, choose Expose Custom and then select Edit to display the list of custom categories. select a category in the Available Items area to add it to the Selected Items area. To remove a category from the Selected Items area, select the X next to the category name. When you have finished selecting custom categories, select Add to save your changes.
Step 5. Save your changes
When all changes have been made, select Apply.
Edit setting for multiple buyers
Follow the steps below to edit the settings for multiple buyers.
Step 1. Get started
Go to the Partner Center screen (Network > Partner Center screen), select at least one buyer and then select Edit Selected Buyers to display the Edit Buyer Controls section. The changes you make will be applied to all of the selected buyers.
Step 2. Update buyer eligibility
Select the eligibility you would like to apply to the buyers. This setting indicates whether your inventory is available (Eligible) to a buyer, or not (Blocked). Choose the Default setting if you want the default value to continue to apply to the selected buyers. The current default value is displayed for reference.
Step 3. Update the allowed payment types
Select the payment types you are willing to accept from the buyers. Choose the Default setting if you want the default value to continue to apply to the selected buyers. The current default value is displayed for reference. Otherwise, choose the Custom setting and then clear the checkbox near CPC and/or CPA in addition to CPM.
Note
The only allowed payment type for external buyers is CPM.
Step 4. Update targeting access
Select the information that should be exposed to the buyers when they are targeting your inventory. Choose the Default setting if you want the default value to continue to apply to the selected buyers. Otherwise, choose the Custom setting and then select the checkbox near the desired settings to allow access to URL, category, age, gender, placement, or publisher targeting information. The more information you give buyers, the more easily they can target your inventory.
Note
Age and gender targeting information can only be shared if you include the Microsoft Advertising age and gender macro when exporting your placement tag.
For Category (Custom) there is the additional option to expose specific categories. To select specific custom categories, choose Selected to display the list of custom categories. Select a category in the Available Items area to add it to the Selected Items area. To remove a category from the Selected Items area, select X next to the category name. When you have finished selecting custom categories, select Add to save your changes.
Step 5. Save your changes
When all changes have been made, select the Apply Changes button.