5 ways businesses can benefit from Web 2.0
I love the reach of the blogosphere. No sooner has a posted about our Partnering for the Future initiative than a UK partner, True Clarity, replied to let me know they're already motoring along on this stuff. In fact they've written a lovely whitepaper about it that you can get for free from their site. It covers
- What is Web 2.0?
- How to find new customers on the social networks
- How to use blogs to enhance customer relations
- How to use community tools for knowledge management
- How to allow customers self-support
- How to create a mash-up to add functionality to your site
it makes a very nice addition to Reactive's paper on Web 2.0 for the Travel and Tourism Industry and I'm now off to chat with Andy from True Clarity to see what we could be doing with them on this!
Link to 5 ways businesses can benefit from Web 2.0 - True Clarity - Technology that talks business
Comments
Anonymous
February 28, 2007
I have been reviewing Web 2.0 with a fair degree of trepidation. Is it another fad or is it really something to embrace, understand and adopt. The True Clarity paper certainly gives a clear look at the key benefits, I just hope the reality is as optimistic. We need more clear and easy to understand papers to illustrate the meaning and relevance of Web 2.0 - there is still a majority of key business players who have never even heard of Web 2.0 - never mind understand how to adopt it!Anonymous
July 11, 2007
As promised earlier, my slides from my WPC session today. The presentation was meant to be a fairly lightAnonymous
July 11, 2007
As promised earlier, my slides from my WPC session today. The presentation was meant to be a fairly light