Proximity Marketing
Retailers have been exploring several technologies for proximity marketing within the retail store. This has ranged from using Text Messaging to using RFID. I came across an interesting technology (Thanks Marty :) ) that I thought bypasses the challenges of Text Messaging (cost of text messages to the customer) and the infrastructure needed for RFID.
Most phones today are equipped with BlueTooth. BlueCasting is a point-to-point transmission system which uses the BlueTooth networking platform. When a user is within proximity of a BlueCast Server and makes their handset discoverable the BlueCast Server identifies their device via its BlueTooth ID.
There are many types of content which the BlueCasting system can send to a handset and these are increasing each time the handset manufacturers introduce new models. Currently the system supports:
• Text [as .txt files]
• Still images [as GIF or JPG files]
• Animated images [as Animted GIF files]
• Audio [as WAV, RMF, MP3, MP4 or Ringtone files]
• Video [as RM, 3GP or MP4 files]
• Java Applications [as JAR files]
• vCard [Business Card files]
• vCal [Calendar Event files]
For more details about Bluecasting see: https://www.bluecasting.com
Comments
Anonymous
November 10, 2008
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November 10, 2008
I think this kind of proximity marketing is a good idea...as long as the receiver isn't going to be charged by their plan provider.Anonymous
March 01, 2009
It could be a new way to market the products. The internet is keep changing and improving, nowadays cell phone can have ads too. <a href="http://www.loseweightweekly.com">James</a>Anonymous
March 04, 2009
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March 06, 2009
Yes good idea on this one. This might actually help telemarketers. <a href="http://www.goarticles.com/cgi-bin/showa.cgi?C=1449626">Dog Obedience</a>Anonymous
March 09, 2009
So will this become a trend? Proximity marketing?Anonymous
March 09, 2009
What are the benefits of this? anyone would like to explain?Anonymous
March 17, 2009
Most phones today are equipped with BlueTooth. BlueCasting is a point-to-point transmission system which uses the BlueTooth networking platform. Do you have more information about the Bluetooth?Anonymous
March 30, 2009
It seems interesting and new method also, This proximity method of marketing is growing slowly.Anonymous
May 27, 2009
Thanks for sharing the new information. Now Marketers have another tool. Look forward to what does this tool play a role in the future marketing.Anonymous
June 21, 2009
Marketing is every thing. If you are a good marketer, you are a successful man. Bluetooth proximity marketing is simply the next technological step for businesses to take.Anonymous
July 08, 2009
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July 13, 2009
Marketing is the most important point of any business... we need to hit that point right to get going.Anonymous
July 17, 2009
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July 20, 2009
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July 22, 2009
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July 23, 2009
Wow! Can't wait for this to be implemented in Philippines. We had pervasive inventory system as our thesis during college and we've used rfid technology to do it. I hope the seniors in our university will continue our project and use Bluecasting technology.Anonymous
July 25, 2009
I think this kind of proximity marketing is a good idea...as long as the receiver isn't going to be charged by their plan provider. http://best32lcdtv.infoAnonymous
July 29, 2009
I'm not sure that we need to invade someone's phone to get our marketing point across. Perhaps if it is something the customer can opt to do or not, but otherwise I think it could be considered invasive. Something I think is much more effective is having adequate, good natured staff to welcome the customer and inquire if they need help finding anything. I'm amazed at how, despite out technological advances we have forgotten plain old good customer service.Anonymous
August 01, 2009
A nice post indeed! Thanks for sharing it!Anonymous
August 11, 2009
This sounds like it could be very annoying.Anonymous
August 15, 2009
I have heard that one such technology was applied in CostCo - don't know whether I had heard it right. It had not been too much of a success though, as I heard from the same source.Anonymous
August 19, 2009
This BlueCasting technology will surely turn into an annoyance. I wouldn't like receiving ads on my cell phone whether Im being charged or not. Next we will need a spambox for our cellphone. :)Anonymous
November 11, 2009
Nice idea :) We will soon need no cables at all.Anonymous
November 14, 2009
Hmm, a bit intrusive if someone just forgets to turn Bluetooth off or make their phone undiscoverable. I generally turn it on to swap items, usually photos, with friends. I'd be a bit annoyed if I did that and immediately received a text advertising a product!Anonymous
December 08, 2009
Could you imagine walking in a mall and getting blasted one text ad after another. No way!Anonymous
December 19, 2009
The comment has been removedAnonymous
December 19, 2009
It is defiantly amazing information of Blue Tooth and Blue Casting System. I am happy to know about that, how many file and resources are supported by Blue Casting System. <a href="http://www.southwindinn.us/checks-printing/personal-checks/">order personal checks online</a>, <a href="http://www.southwindinn.us/checks-printing/personal-checks/">personal checks</a>Anonymous
January 02, 2010
What is RFID meant? this word is mystery to me can someone explain it to me?Anonymous
January 15, 2010
ONly problem with this now is the fact that it doesn't work with the iphone.Anonymous
January 31, 2010
Hi Zukario, RFID stands for Radio-frequency identification.Anonymous
February 14, 2010
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March 28, 2010
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April 09, 2010
Very insightful information... as someone stated earlier, if you hit the focus point you certainly above the normal level. Thanks for writing this!Anonymous
April 13, 2010
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July 28, 2010
A nice post indeed! Thanks for sharing it!