Forrester ranks Microsoft Dynamics CRM ahead of Salesforce.com

Recently, Forrester announced the results of its rankings for its CRM Sales and Customer Service Wave reports. Forrester ranked Microsoft Dynamics CRM as the #1 solution in the Direct Sales Management category, beating out Salesforce.com, Oracle Siebel, SAP CRM, and all others in SFA. Also, Dynamics CRM was ranked as #1 in the “Record Customer-Centric” category over Salesforce, Oracle, and SAP. This category focuses on complex B2B relationships where customer service is driven from within the CRM solution.

Earlier this year, Forrester published two other wave reports: Midmarket CRM Suites and Enterprise CRM Suites. These reports evaluate leading CRM products from an all-up perspective in terms of overall value and long-term viability for companies in the midmarket and enterprise segments. In both of these reports, Forrester ranked Microsoft Dynamics CRM higher than Salesforce.Com. In the midmarket category Dynamics CRM beat Salesforce.com to finish #2 behind Oracle Siebel. In the enterprise category, Dynamics CRM beat Salesforce.com to finish #3 behind Oracle Siebel and SAP-CRM.

You may access the full reports below from our corporate site (microsoft.com).

· The Forrester Wave^TM: Sales Force Management, Q4 2008: click here.

· The Forrester Wave^TM: Midmarket CRM Suites, Q3 2008: click here.

· The Forrester Wave^TM: Enterprise CRM Suites, Q3 2008: click here.

Sanjay Jain

Microsoft Dynamics ISV Architect Evangelist

Blogs:  Team’s Blog + Sanjay’s Blog