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Of all the social strategies that I read about this is another thing that I would definitely consider exploring

A few months ago, I wrote a blog post about Hitz.FM ( a local radio station in Malaysia) and how their DJ's JJ & Rudy were talking/advertising about Facebook

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Well, now they are singing parodies about Facebook! (they took Avril Lavigne's song "Girlfriend" and traded the words with very nice Facebook description)

A little background first - JJ & Rudy have been doing parodies for a long time where they take a song and change the words to something funny/witty

Well, fantastic; for Facebook!

I think this is one of the pushing factors which are increasing the Facebook share in Malaysia.

People who are using Friendster or other social networks are instilled with the curiosity to try Facebook - once they do and find their friends there - they are hooked - a few of my non-technical friends fall into this category

People who don't use any social network at the moment are encouraged by this parody and the Facebook ad (both of which talk about the cool features of Facebook and how one might benefit from Facebook) - a few of my technical friends fall into this category

So, how would you use this (considering that it can be used)?

Think of it as a "Will it Blend" series where Seth Godin collaborated for his book Meatball Sundae and Josh Bernoff collaborated for this book Groundswell

Now the question is - if JJ & Rudy are willing to do a parody about your brand - how would that affect your market?

 

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Rohan Thomas | Senior Web Platform and UX Technology Advisor

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Technorati Tags: Facebook,Social Media,Web 2.0,Rohan Thomas,Hitz.fm,Will it Blend,Seth Godin,Josh Bernoff

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