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How much good can your Web 2.0 strategy do to your end users?

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Apparently, the good can be life changing…

That’s what Nike has done for me with it’s Nike+ series and the social platform that Nike built around it.

Building on my previous blog post, I wanted to give you a quick update on how far Nike Plus has bought me…

I’m sure, you’d be happy to hear that image

Pretty neat eh? And this is from a guy who used to hate running! FYI, the machine that I hated most in my gym was the treadmill. I didn’t mind lifting weights but hated cardio… I was ok with running as long as it was during rugby, futsal or football; but those events didn’t occur very frequently…

I know… I don’t believe it either!

All that pain that I endured last month(to ensure that I don’t end up in Nike’s Wall of Shame) paid off when my web status showed this:

image 

Phew… What a relief… The things you do to get to Nike’s Wall of Fame, when your friends are watching you…

And this month it starts again(I’m not sighing though; I like running now):

image

And I’m not afraid anymore… After running 100 km, I am starting to like this running thing.

Singed up for a 10KM run on 19th October and another 7.3KM run on 9th of November.

Yes, a lot of credit goes to me for running of course, my friends, family, but I believe the tipping point for me here was NIKE+ and it’s social platform…

The power of Web 2.0…

I Believe… What about you?

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Rohan Thomas | Senior Web Platform and UX Technology Advisor

ping me: +603.2179.6834 | mobile: +601.7264.2969 | fax: +603.2179.6834 blogs: internal: https://msblogs/rohant | external: https://blogs.msdn.com/rohant/ follow me: im: rohanthomas@live.com | twitter: rohant | facebook: Rohan Thomas | friendfeed: rohant

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