TradeMe Sale... Media rumble Fairfax v ACP... NZ Website Rankings
Well I'm back from a weeks leave in Taupo. I'm catching up on email and I see the news about the TradeMe sale.
Now these guys managed to keep this incredibly quite!
There is a game being played out amongst the big publishing companies and here are some of my observations... Fairfax and ACP Media are going head to head to gain Top ranking web sites in NZ. Just after it was confirmed that ACP Media was leading growth in the magazine market in New Zealand... Fairfax comes out and buys TradeMe.
The ACP portal suite includes - (https://www.autotrader.co.nz, https://www.sellmefree.co.nz (billboard campaign around Auckland), https://www.friendsreunited.co.nz, https://www.findakiwidate.co.nz, https://www.seek.co.nz, https://www.propertypress.co.nz)
The Fairfax portal suite now includes – (https://www.stuff.co.nz and https://www.trademe.co.nz) both in the top 20 sites in New Zealand. ACP’s highest ranking site https://seek.co.nz is also in the top twenty for NZ.
Still you can't look past the shear volume of money that changed hands... as Bruce Simpson comments... "In fact you'd never run out of money -- because if you stuck it in a regular savings account paying just 5% per annum, you'd actually be accruing cash at the rate of $95,000 per DAY."
Here are some global site rankings from https:///www.alexa.com that I have collected for NZ based sites…
trademe.co.nz 744
google.co.nz 817
xtramsn.co.nz 1932
nzherald.co.nz 2610
stuff.co.nz 2941
nzdating.co.nz 8501
xtra.co.nz 8742
tvnz.co.nz 9898
findsomeone.co.nz 12168
westpac.co.nz 13003
whitepages.co.nz 14188
seek.co.nz 16054
geekzone.co.nz 16066
nationalbank.co.nz 16703
asb.co.nz 16722
smilecity.co.nz 16747
nzcity.com 17297
yellowpages.co.nz 19403
newzealand.com 22851
telecom.co.nz 26419
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scoop.co.nz 27909
tab.co.nz 30534
bnz.co.nz 32313
orcon.net.nz 33118
wises.co.nz 34422
vodafone.co.nz 36811
ubd.co.nz 44097
kiwibank.co.nz 49452
airnewzealand.co.nz 46630
realenz.co.nz 50226
pcworld.co.nz 52297
freeparking.co.nz 60491
allblacks.com 64736
radionz.co.nz 72339
ferrit.co.nz 76110
netcheck.co.nz 83898
houseoftravel.co.nz 94524
ticketek.co.nz 107705
realgroovy.co.nz 119384
computerworld.co.nz 120424
aardvark.co.nz 139208
flybuys.co.nz 140549
surf.co.nz 147819
sharetrader.co.nz 165751
nzx.com 182452
2day.com 194901
netguide.co.nz 212496
amplifier.co.nz 262637
Tags: TradeMe, Fairfax, Website Rankings, Alexa
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