Towards an Enterprise Business Motivation Model

Today marks the end of a long dry spell.  As of today, I’m back in print with an article in the Architecture Journal called “Towards an Enterprise Business Motivation Model.”

Of interest to Business Architects, Strategists, Business Planners, and Management Consultants, the Enterprise Business Motivation Model (EBMM) is the first published model to consider the needs of the multi-faceted modern business, one where the needs of many divisions, and many business models, have to be considered.   

Finally, a model where the competing strategies of many business units can be captured, displayed, compared, prioritized, and placed on enterprise-wide roadmaps. 

I made some controversial decisions in putting this one together.  I don’t expect that everyone will agree with the choices I made. 

Update from the author

Since publishing the article on MSDN, I have continued to maintain the actual metamodel for the EBMM on it's own website (https://motivationmodel.com).  If you would like to know more about the EBMM, please visit that site to discover the core elements of the model, and the methods that I used to create it.  You can download a PDF of the model or a model file from Sparx Enterprise Architect that will allow you to navigate it easily.  Also on the EBMM site is a complete html sub-site created by the Sparx tool allowing you to navigate through the model, visit connections, and examine the definitions for each of the terms.

Comments

• Anonymous
  April 22, 2009
  Have you read the business motivation model published by the business rules group? http://www.businessrulesgroup.org/bmm.shtml

• Anonymous
  April 23, 2009
  Hello Gary, Yes. The OMG Business Motivation Model is the same as the Business Motivation Model (BMM) developed by the Business Rules Group (BRG).  The BRG submitted their BMM to the OMG some years ago, and the OMG blessed it as "version 1" about a year and a quarter ago.   All effort to improve it appears to have moved to the OMG.  I believe that they are releasing version 1.1, if they have not done so already. My article, referenced here, makes EXTENSIVE use of the OMG/BRG Business Motivation Model. --- Nick

• Anonymous
  May 06, 2009
  Hi Nick, Excellent work on the Enterprise Business Motivation Model! Thanks for sharing. -brenda

• Anonymous
  May 07, 2009
  I'm a process guy. I'm not a big fan of the claims of process management software, but I'm a huge fan

• Anonymous
  May 07, 2009
  Nick, this is great stuff. I read through the details in the article and on your motivationmodel.com site and I have a question. Regarding Business Unit Capability, you state "Business Unit Capability...is described only in the context of a business unit." Does this imply that the model requires duplication of capabilities that more than one Business Unit is required to perform? I am thinking of things like manufacture product or sell product, that multiple Business Units must perform. Thanks.

• Anonymous
  May 07, 2009
  The comment has been removed