the man behind the logo

Ever wondered where the Apple logo came from? An older interview with Rob Janoff, the designer behind it, has now surfaced. His website has a radio interview about the logo, too.

What I like is that his inspiration came from a bag of apples. Inspiration comes where you find it, and his design has stood up for more than 30 years. It's also interesting how the original design, which Jobs wanted to be colourful to humanise it, has moved back to Janoff's vision of a monochromatic apple -- although one reason for the monochromatic apple was to save on printing costs.