Microsoft mice have Frustration-Free Packaging

The fine folks over at Amazon have introduced a new initiative: Frustration-Free Packaging. You know the feeling: you buy something in one of those bloody plastic clamshells and can't open the stupid thing. (Pun unintended, but my fingers have ended up bloody after cutting myself on them!) According to the main Amazon page that describes it, their goal is to "deliver products inside smaller, easy-to-open, recyclable cardboard boxes with less packaging material".

There are 19 products currently available with this new and improved packaging. Seven of them are Microsoft mice in various colours (my favourite is the pomegranate red one, in case someone on the hardware team is reading this and feels the urge to send a review mouse over to me ;).

I'm really pleased to see Microsoft on board with this. The out-of-box experience is an important part of the user experience. Spending ten minutes trying to saw open a clamshell, only to cut yourself on the sharp edges of the plastic, is not a great way to start off your experience with a new product.

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• Anonymous
  November 04, 2008
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