Freigeben über

Consumers strongly prefer to buy from companies that have not suffered data leaks, losses or theft

  • Artikel

Consumers strongly prefer to buy from companies that have not suffered data leaks, losses or theft, according to a new survey conducted for Check Point Software Technologies Ltd.
 
The Check Point & YouGov survey of over 2100 British consumers highlighted how consumers’ trust of a company and its brand was affected by leakage or theft of personal, confidential data. It also showed how important it is to consumers that companies secure and protect their personal data, such as credit card details, addresses and other sensitive records.

https://www.securitypark.co.uk/security_article260201.html

Urs

Comments

  • Anonymous
    January 01, 2003
    PingBack from http://www.applyforacreditcard.get1t.com/?p=19867

  • Anonymous
    December 22, 2007
    The comment has been removed

  • Anonymous
    December 22, 2007
    It's probably better to look at real behavior, rather than hypotheticals.  Ponnemon Institute research shows that 'abnormal customer churn' is almost always under 4%, and always under 8% after a single breach.  In a few instances (a bank who was breached three times) customers really do leave in droves, but it's tremendously rare. Adam