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Budweiser, Doritos, Audi (aka the secret life of blogs)

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When I first moved over to this blog site last month, I was surprised at how much site traffic was reported - before I even sent around the URL. I guessed it was being crawled by indexers, but I didn't really understand how or why.

Wired mag has an interesting flow chart this month on the secret life of blogs. Spiders, bots, crawlers - the whole 9. You think that just you, your mom, and your 6 friends are reading your blog. But if you use any buzz-worthy key-words, you're probably being scanned by dozens of services.

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Super Bowl advertisers have been busy scanning the blogosphere for any references to their spots this weekend. So - I dropped a few of their brand names in the heading of this post - just to see what it does to the stats.

Diet Pepsi Max is Ginseng-reffic!!! (You read it here first).

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