KIN.COM : a new way of life
Direct from the stage in San Francisco to unveil KIN, a new Windows Phone experience created for a unique set of socially connected consumers. Across the Windows Phone family of products, our intention is to bring together everything that’s important to our customers. This vision guided our strategy for Windows Phone 7 and is now being brought to life for a new audience with today’s announcement of KIN. The result is two experiences that share the same underlying philosophy and design, but were created for two purposes - two kinds of audiences.
While Windows Phone 7 is a multipurpose phone for a broad set of consumers, KIN is for a generation of people that live to be connected to their friends and their family. They get their news through Facebook and Twitter, and they can’t bear to be cut off from their friends. They connect, express and relate through technology, and this generation needs a phone to help them share their life moment to moment.
We saw a great opportunity to build a phone experience that spans hardware, cloud services and the PC to create something specifically for them, and unique to the industry. While other phones try and address this audience through widgets or add-ons that have social features, KIN is the only phone that has the social experience infused in all aspects of the experience.
KIN delivers breakthroughs throughout the product such as the Loop, the Spot, and the Studio:
· KIN Loop – The Loop is filled with your favorite people and the things you love - on your home screen, in real time. You tell KIN who and what is important, and it delivers the latest updates from your favorite people and places.
· KIN Spot – The Spot is the new way to share. Share almost anything – photos, texts, web pages – to almost anyone by simply dragging them to a “spot” on your phone. Since the Spot is always on your screen you don’t have to worry about opening new applications – it’s easy.
· KIN Studio –The KIN Studio is your KIN phone on the web. Everything you create on your phone – messages, contacts, photos, videos – is also stored in the cloud and accessible from any web browser. The content that’s important to you is automatically backed up to your own secure website and presented in a beautiful, visual timeline to make it easy to view and share with friends. And with all the storage you’ll need, there’s almost no limit on what you can keep.
· The KIN Camera – KIN takes amazing photos, even in low light. One click upload makes it easy to share your pictures, and because they’re backed up automatically to the KIN Studio, you can look at them online, in full size, whenever you want. Only KIN makes sure all your photos and video clips are stored online without taking up precious memory on your phone.