Getting Naked in Bellevue...

Well, not actually "naked" but the party celebrating Robert Scoble and Shel Israel's new book Naked Conversations was absolute awesome!

It was a wonderful time and it was great to re-connect with old friends and meet new ones.

The book is a great read explaining how blogging is changing the way customers and companies interact.  Instead of just a flood of one-way communication (PR, advertising, etc.) from the company, people are actually talking and it's changing how customers feel about companies (they percieve them as human) as well as how companies must change the way they feel about customers (again, more human!).