Microsoft tops social media use, by Steve Clayton

Note: I’m catching up on some posts that have been languishing in my drafts over the last week.

Evidently all the social engagement at Microsoft has us top of a social media use survey by NetProspex. Is it a good thing or bad thing? I would say the former of course…Reuters has more info on the report and the link came to me from my buddy Hugh MacLeod. What I always find interesting is to see the lack of social engagement by Apple in particular. I’m not saying it’s a good or bad thing but they must now be one of the only big companies not officially engaged in the social media spectrum (Steve Jobs replying to random emails doesn’t count). You could argue that they don’t need the publicity of course and right now, the approach is serving them well. Will it continue to do so? Will Microsoft’s deep social media engagement serve it well? Time will tell.