How CRM can help your business thrive

In a difficult economic climate, a strong focus on sales,
marketing and customer service delivery can make all the difference to a
business. Consumers, with limited disposable income, are intent on getting
value for money. When we face strong competition in a tough trading
environment, we all need to deliver or risk witnessing customer attrition and
declining profits.

There is a clear need, wherever possible, to provide a personalised service to
consumers – one that anticipates and meets their precise needs. Goods need to
be both valuable to the user, but also available at an attractive price point.
You then need to find ways of reaching out to different consumer groups, and
explaining why they should be interested in their services.

Now, with more business being conducted online, it is becoming even more
critical to meet the specific needs of individuals. CRM tools help to tackle
the challenge by profiling customers, and tailoring sales and marketing
techniques to meet their requirements. You can also monitor consumer trends and
analyse the spending habits of groups and individuals to gain intelligence on
their user base. If this intelligence can then be used to encourage people to
spend more of their hard-earned income, revenue growth is likely to follow.

Get more on this topic in this new CRM article featured in our resource centre. It includes a round-up of the
latest insights from analysts and industry experts.