Guest Blog: Attract new customers to your business with these creative and free ways
A lot of people want to attract customers to their business, but many of them are not looking to pay for advertising. Hence, it’s critical to find alternative ways to boost sales, gain recognition and make customers want to come back. Have a closer look at the following free tips to attract new customers without having to invest any money.
Know your clients
You might have the tendency to believe this is rather trivial, but it’s a really important piece of the puzzle. Get to know the people who are looking at your products, appeal to them with samples and analyse their behaviour. Even if they don’t buy, it’s important to observe them from a distance. Focus on your audience and try to guess what they might like. A great way to attract customers is to have a really enticing window display with your products.
Become an important part of the community
If your business is local you can host a charity event or a social gathering to let people know you a little better. The best way to make them interested in your products is NOT to sell them anything. Allow them to be familiar with you first and then with your merchandise. Being part of the community and helping out builds reputation. Don’t forget to use social media as well. Even if your event is purely social, this doesn’t mean people are not curious. They’ll probably look for your business online after the gathering so you need to be prepared.
Show off but don’t exaggerate
Offering demonstrations and proving the people that your product can be trusted is the best way to generate sales. Regardless of your business type, it’s critical to be creative in order to gain as many clients as possible. Still, this doesn’t mean you can exaggerate. Don’t reveal everything as you’ll have nothing left to surprise your customers with.
Make changes
Don’t be afraid to update your business every once in a while. You don’t need to spend money to make visible changes. Whether you choose to modify your website’s look or you’re interested in adding something new to the table, the goal should be to keep your customers focused. For example, you can launch a new product and not reveal its identity. Instead, you can place a countdown until the big launch to make people curious.
Treat your customer right
If you want to boost sales and attract new customers all the time, it’s vital to have a proper attitude. Be a friend to the people interested in your products and try to build a relationship based on trust. Leave your sales skills aside for a bit, and be human. Generally, sales people are just looking to make money and for that to happen they’re willing to lie and use other unethical methods. Rather than use black-hat techniques to close deal, show off
your sensitive side and your customers will talk about you to their friends and relatives, and so on.
Be memorable
Make a good first impression and use memorable techniques to get started. Draw attention without being too obvious or persistent. Rather than spend tons of money of expensive advertising that makes people look the other way round, you can offer discounts answer people’s questions regarding your product. It’s important to have that ability to sell without sounding irritating.
Use word of mouth
There’s no doubt that billboards, campaigns, and TV ads can really boost success. Still, not everyone has the means to spend. As a starting salesperson, you need to find cheaper ways to get known. Talk to people unofficially, doesn’t force them to buy, and if they find your products interesting, they will spread the word around.
Understanding the sales business might seem easy, when in fact there’s more to the industry than meets the eye. You might have great communication skills, but that won’t be enough to get your business off the ground. Try combine you drive to sell with compassion and you’ll have greater chances of success. Nobody likes salespeople who are hungry for the money, so even if your goal is to gain profit, don’t put it out there.
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