BBC story on how companies are making money out of social networking

Interesting story on the BBC website on how companies are making money out of social networking - The Twitter Goldmine.

Here are a couple of extracts to whet your appetite.....

"The answer is in mining the vast flood of data now produced by hundreds of millions of people sharing information over theses networks and it is the reason, some say, that Google is now getting very nervous about the likes of Twitter and Facebook.

"The battle between the old and new models of search is going to be one of the biggest business stories of the next decade."