Sunday Afternoon Advertising...

Gotta wonder how worthwhile it is for companies to hire people to stand on street corners wearing signs. Saw a lot of them out and about during my driving around today.

It must pay off, otherwise they wouldn't do it, I guess, but how do you measure the return on your investment? Do you ask people...are you here because of the sign on the street corner? Do you measure your traffic during hours when the signs are out vs. not?

If you can't, why are you doing it?

Comments

• Anonymous
  November 05, 2006
  In Australia, when you see someone on the street wearing a sign, they're usually also doing something else as well: handing out flyers, coupons, etc. I guess you can get an idea of how effective those are by the number of people who try to redeem their coupon. It's hard to measure how effective ALSO wearing a sign is, rather than say just handing out coupons, but at least you got something.