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If it's happening to Hillary, it can happen to anybody.

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If we've said it once, we've said it a thousand times, no company, no individual can "control the message anymore."

This is the fundamental shift of marketing today.

Jackie Huba and Ben McConnell drive this point home in their book "Citizen Marketers", but if this video (a spoof on the Jimmy Kimmel/Sarah Silverman/Matt Damon) doesn't drive the point home, not sure what will.

HT to GBrandonThomas for the link.