Freigeben über

Collaborative Yogurt...

  • Artikel

001 The book Wikinomics offers up the idea that Internet technologies will enable companies to more closely collaborate with customers in product development.

I don't know if they had yogurt in mind, but why the heck not?

The Stonyfield guys have done a nice job of an integrated campaign that will

  1. build a permission asset (heck, I want to know which flavor wins the primary)
  2. begin a conversation (they may ask me why I want Vanilla Chai yogurt)

They've started nicely.

Now, the question is...what will they do with this permission and my response?

 

Technorati Profile

Comments

  • Anonymous
    May 29, 2009
    The comment has been removed