Blitzing to Synergy works...
Saw Chris Corbett from Ease Technologies at the Hunt Valley Synergy today...he's a believer in the process.
He's been to 5 Synergy events and shows up regularly at the blitzes to drive attendance.
Told me today that he's got 4 solid net-new prospects as a result of the Blitz->Synergy process.
This is how it is supposed to work.