Demonstrating Business Value: Selling to Your C-Level Executives

IT professionals today face a number of challenges. As if it were not enough that they have to stay ahead in one of the world’s fastest-changing industries, where new technologies can emerge and become obsolete in less than a five-year span, they also must deal with internal business issues, in which top management often views their area of the business as a cost center rather than as a resource that boosts employee productivity and improves corporate agility in a globally competitive environment.

This IDC White Paper is designed to better equip IT professionals to communicate the business value that IT operations provide to a company’s operations by integrating a focus on the corporate return on investments associated with IT projects. This paper discusses the seven-step process for understanding, measuring, and articulating the business value to be delivered by an IT project.