CMO’s Toolkit: Harnessing Facebook Using Cloud Computing

In this blog post by Jeff Barnes, he tells the story of the highly successful Outback Bloomin’ Onion Facebook campaign that was presented at the Cloud Computing Expo event held last week in NYC. 

In the brave new world of Social Networking - one of the great dangers to avoid is ending-up on the dreaded “Wall of Shame” if your web servers start crashing due to the unforeseen demands of a successful campaign. 

The stakes are high when it’s your brand and reputation  - and users who are un-happy with your application can instantly become your worst nightmare…

Fortunately, the application was hosted in Windows Azure – which provided the instant scalability required for a truly successful social networking campaign.  

Windows Azure is the anti-dote for Viral Social Networking campaigns!   

Technorati Tags: Windows Azure,SQL Azure