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If you get invited to a Nordstrom "Private Shopping Event", you should definitely go!

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Last night, I accompanied my step-mother to Nordstrom's "Private Shopping Event". If any of you are wondering how bad my shopping issues are, you should know that Lynne was the invitation owner, not me! Last year, Nordstrom did a shopping event for Microsoft employees (with a chocolate fountain...I kid you not), but that one was really more geared around kids stuff (taking pictures with Santa, um, the chocolate fountain which I actually saw little fingers dipping into...gross). The event last night was different and I'd say an ingenious way to get people to spend money. Also, I must be an easy target.

Nordstrom closed off the store from the mall. The event was invite only. At 7:00 champagne was served and it kept flowing the whole time (let's just say I got my fill...servers were wandering around with bottles). Let's just say that impulse buying is a little more palatable when you've got a bubbly little champagne buzz going on. Hand-passed appetizery stuff. Free shipping on purchases (no need for me...I bought for myself). Extra Nordstrom points (which basically net out to 10% credit back on purchases). Great musicians playing jazzy holiday music (not the annoying kind...wait, is that just me?)

Anyway, if you've never had someone bring you a fresh glass of champagne in the dressing room (trust me, it helps you get over the bad lighting), you are missing out.

Let's just say I splurged a little. It was pretty awesome. I have to wonder how much Nordstrom makes on an event like that. I spent plenty and I couldn't have had THAT much champagne (OK, I did wake up a little parched this morning). Great marketing tool!

Comments

  • Anonymous
    December 01, 2005
    Attended a similiar event at Saks last year.
    Imagine an event like that where you shopped with your potential candidates.

  • Anonymous
    December 01, 2005
    We actually have networking events like that. Technically, the candidates are shopping for a position at Microsoft and the sales people are the recruiters and hiring managers and we do provide refreshments. Not that different, I guess.

  • Anonymous
    December 05, 2005
    I have now attended two of these functions this season(Brooks Bros and MAC cosmetics). What a great way to use your database and market to your customers! And the shrimp and wine don't hurt either, though I was a little nervous about getting cocktail sauce on the cashmere.

    I wonder if these stores do any back-end analysis to see if the customers who attend give them more business after the event? Or if its just a one-night thing?

  • Anonymous
    April 06, 2007
    The comment has been removed

  • Anonymous
    June 07, 2007
    The comment has been removed

  • Anonymous
    June 07, 2007
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  • Anonymous
    March 21, 2008
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  • Anonymous
    May 19, 2008
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  • Anonymous
    May 19, 2008
    Wow, I have to admit that I am surprised that a post on Nordstrom has elicited so much anger. Deep breaths people!

  • Anonymous
    May 22, 2008
    Nordstrom NEVER ever sells used clothing. That's absurd. I love the upper management - the only way they CAN be upper management is if they're put their time in on the floor and worked up into mgmt positions.

  • Anonymous
    August 22, 2008
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  • Anonymous
    August 24, 2008
    Yeah, I am thinking of going to the Jo Malone counter and spending my Nordstrom Dollars

  • Anonymous
    March 08, 2009
    The comment has been removed