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If Willy Wonka Made Coffee

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Folgers goes viral

I wonder what sound those yellow creatures make when you step on them. Just curious.

via Carson

Comments

  • Anonymous
    June 15, 2006
    Cute.  I still wouldn't drink Folgers.  I watched the commercial  though and that's quite an accomplishment since I got a Tivo.
  • Anonymous
    June 15, 2006
    Scott-I agree with you. If I had to fathom a guess, I'd say that the intent of this viral ad is to reposition their brand, versus to sell coffee. It would be a pretty extreme caffeine emergency for me to drink Folgers, thought their brand just got a little bit cooler to me. Baby steps, I think.

    Look at me talking like a marketer.