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Upgrade Today: Microsoft Advertising adCenter API Version 8 is Now Available

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The newest features of Microsoft adCenter Veresion 8 are now available in the API Production environment. We recommend that you familiarize yourself with the new features and plan to upgrade your WSDLs to Version 8. 

Here's a quick look at the updates included in this release:

Global Targeting offers you greater targeting control. The LanguageAndRegion elements are divided into separate Language and PublisherCountries elements, allowing fo rmore specific targeting.

Notifications API can help you keep your account up-to-date and avoid potential campaign performance issues. Its service operations can retrieve adCenter notifications, such as a reminder that your credit card is about to expire, or an alert that a campaign budget has been depleted.

New Budget Options provide simpler budget options in adCenter. There are two new daily budget options: Standard, which divides your budget evenly throughout the day; and Accelerated, which allows your budget to spend until depleted. The monthly budget option to Divide Across the Month will no longer be available in version 8.

AdIntelligence is a new service in the adcenter API set that offers bid estimation, keyword research and keyword extraction from web site urls. New in Adcenter API V8, Ad Intelligence is available to all API advertisers. You may opt to use the Ad Intelligence API to optimize keyword bids and boost ROI for your advertising business.

Prepare for adCenter API Version 6 Sunset

We’d like to remind you that the adCenter API Version 6 is scheduled to sunset on September 30, 2011. In order to avoid any service interruptions you must upgrade to a newer version.

You can either upgrade to adCenter API version 7 or upgrade to adCenter API Version 8 (visit these links to review the release notes on MSDN for each).

Thanks! :)

Tina Kelleher, SMB Community Manager

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Comments

  • Anonymous
    August 23, 2011
    Hi, I am very interested in the DownloadCampaignHierarchy operation that is now included in v8, however it states that 'The bulk download feature is available only to BulkDownload pilot program participants'. So, how do I become part of the pilot program, and what are the current plans for pushing this to a core feature, available to everybody?Thanks,Chris
  • Anonymous
    August 25, 2011
    Hi Chris Allan,Thank you for your interest. Currently Bulk API is a limited invite only beta program.We look forward to making this available to a wider user base in the future. Please stay tunned to the API blog for future information.Thanks!Ricky:)
  • Anonymous
    March 21, 2012
    Hi, with the release of v8 of the API, I am assuming that v7 will soon also be sunset this 2012.  Do you already have a date when we shold be using v8 instead of v7?
  • Anonymous
    March 21, 2012
    hi, with the v8 now out.  Is there already a date when v7 will be sunset?  We're already using v7 but would like to know how long will it still be available so we can plan ahead when we want to move to v8.thanks!
  • Anonymous
    March 22, 2012
    <p>Hi Rhys & rac,</p><p>I haven't seen any dates for a v7 sunset yet, but rest assured that we will post a heads up here on the API blog as soon as that information becomes available.</p><p>Thanks! :)</p>