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Budget Option Improvements Coming Soon to Microsoft Advertising adCenter API

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You asked for simpler budget options in adCenter API, and soon you’ll have them! We’re making changes to the budget options that will make managing your campaign budgets easier than ever. 

Campaign Budget Options

Spring 2011 (Backward Compatibility)

Summer 2011

Daily Budget with Monthly Maximum*

If you edit your budget or create a new budget, a system-generated monthly maximum will be used. It is based on your Daily Budget value multiplied by the average number of days in a month.

No change in signature.

adCenter API will switch all daily budget campaigns to use system-generated monthly maximums.

A new option will be introduced (and a monthly budget value will not be required)

Monthly Divide Daily Across Month

No change

No longer available

A new option will be introduced (and a monthly budget value will not be required)

Monthly Spend Until Depleted

No change

No change

*Spring 2011: Daily Budget with Monthly Maximum

Impacted Versions

Workflow

V6 and V7
  • Go into the Campaign Management API
  • Within the Campaign object, as you have in the past:
    • Set an enumeric value for both "DailyBudget" and "MonthlyBudget" for DailyBudgetWithMaximumMonthlySpend
    • Note: the "MonthlyBudget" enumeric value provided should be "DailyBudget" multiplied by the average number of days in a month.
  • The change is that Microsoft will calculate a system-generated monthly maximum. It will be based on your Daily Budget value multiplied by the average number of days in a month. Guidance is to send Daily Budget.
  • There is no change in signature

Prepare now

Now is a good time to evaluate your daily budget amount to ensure that it reflects the total amount you target to spend in the month. That way you’ll be ready when your daily budget amounts are used to set your monthly maximum amounts for all your campaigns with daily budgets later this summer. 

Keep in mind

adCenter will deliver your ads as frequently as possible while maintaining your daily budget amount. Once a daily budget amount is reached, adCenter will stop delivering your ads until the next day. On any day within a month, adCenter may overspend your daily budget by a small amount, which makes up for days when you do not deplete your daily budget. Regardless of any daily budget overspend, you will not be charged for spend in excess of your monthly maximum amount.

We’re excited to drive towards industry parity while helping to simplify your budget management with these updates. Over the next few months, we’ll provide a more specific release schedule and keep you informed of these budget option changes as we get closer to making them available in adCenter.

Thanks!

Tina Kelleher, Small/Medium Business Community Manager

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