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RSS business models: full text or partial feeds?

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To provide full text or partial feeds, that is the question.

Well, that's the question if your revenue model depends on online advertising: page views, CTRs and CPAs.

In his latest podcast show, Steve Gillmor, a writer / blogger for ZDNet asked Dan Farber, ZDNet's editor in chief, sanity checker and revenue protector, when full feeds would be allowed across ZDNet. It led to an interesting 5 minute conversation...the bit to listen to (.mp3) starts at 18:36 and finishes at 23:23.

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Tags: RSS, advertising

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