Netflix, the Long Tail and baloney

If you happen think the Long Tail is load of baloney then consider this snippet from yesterday's NY Times article:

"At NetFlix, the online DVD rental company, for example, roughly two-thirds of the films rented were recommended to subscribers by the site - movies the customers might never have thought to consider otherwise, the company says. As a result, between 70 and 80 percent of NetFlix rentals come from the company's back catalog of 38,000 films rather than recent releases."

Via IT Facts.

Comments

• Anonymous
  January 25, 2006
  If you look at my Napster downloads you'd see the same thing...

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