Create an app submission for your MSI/EXE app

Note

This section of the documentation describes how to create an app submission in Partner Center. Alternatively, you can use the Microsoft Store submission API to automate app submissions.

Once you've created your app by reserving a name, you can start working on getting it published by following the checklist below:

App submission checklist

Here are the details that you can provide when creating your app submission, with links to more info.

Items that you are required to provide or specify are noted below. Some areas are optional, or have default values provided that you can change as desired. You don't have to work on these sections in the order listed here.

Availability page

Field name	Required	Notes
Markets	Required	Default: All possible markets
Pricing	Required	One of: Free; Paid; Freemium; Subscription.
Free Trial	Required	Not required if pricing is set to Free or Freemium.

Properties page, support info section

Field name	Required	Notes
Category	Required
Subcategory	Not required
Secondary category	Not required
Does this product access...	Required
Privacy policy URL	See notes	Only required if you answered yes to the previous question
Website	Not required
Contact details	Required for business/company accounts
Support contact info	Not required

Properties page, products declaration section

Field name	Required	Notes
This app depends on non-Microsoft drivers or NT services.	Not required
This app has been tested to meet accessibility guidelines.	Not required
This product supports pen and ink input.	Not required
Notes for certification	Recommended	Character limit: 2,000

Properties page, system requirements section

Field name	Required	Notes
Touch screen	Not required
Keyboard	Not required
Mouse	Not required
Camera	Not required
NFC HCE	Not required
NFC Proximity	Not required
Bluetooth LE	Not required
Telephony	Not required
Microphone	Not required
Memory	Not required
DirectX	Not required
Dedicated GPU Memory	Not required
Processor	Not required
Graphics	Not required

Age ratings page

Field name	Notes
All questions	Required

Packages page

Field name	Required	Notes
Package URL	Required	At least one package URL is required
Language	Required	At least one language is required
Architecture	Required
Installer parameters	Required	Support for silent install is required. Other parameters are optional
App type	Requited	Specify between EXE and MSI
Installer handling URL	Not Required

Store listings page

Each language has a separate store listing page. One listing page is required. It is recommended to provide complete listing page information for each language your app supports.

Field name	Required	Notes
Description	Required	Character limit: 10,000
What’s new in this version	Not required	Character limit: 1,500
App features	Not required	Character limit: 200 per feature; Feature limit: 20.
Screenshots	Required	Required: 1; Recommended: 4+; Maximum: 10
Store logos	Required	1:1 Box art required, 2:3 Poster art recommended
Short description	Not required	Character limit: 1,000
Additional system requirements	Not required	Character limit: 200 characters per requirement; Requirements limit: 11 for each of minimum and recommended hardware.
Keywords	Not required	Character limit: 40 per term; Term limit: 7; Maximum of 21 unique words total among all terms.
Copyright and trademark info	Not required	Character limit: 200
Applicable license terms	Required	Character limit: 10,000
Developed by	Not required	Character limit: 255

Once you have completed all the sections, you can submit your app for certification by clicking on Publish button on the Store listing page or by clicking Submit button on the Application overview page.

Note

You must have an active developer account in Partner Center in order to submit apps to the Microsoft Store. All the users added to your developer account in Partner Center can submit EXE or MSI apps to the Microsoft Store. They can also modify all the existing EXE or MSI apps in Partner Center. The roles and permissions set for account users do not currently apply to EXE or MSI apps.

Notifications

Important

To ensure that you receive critical email notifications, you'll be required to verify your email address in Action Center. Go to My Preferences in Action Center to verify.

After publishing an app, the owner of your developer account is always notified of the publishing status and required actions through email and the Action Center in Partner Center.