Organizational communications: Guidance, methods, and products

Článek
03/19/2024

Employee engagement is a significant contributor to workplace satisfaction, loyalty, and productivity at any organization. Across Microsoft 365, there are multiple ways to communicate. Knowing which method (or combinations of methods) to use and when to use them depends on your audience and the communication culture of your organization.

Learn how to keep everyone informed and engaged using SharePoint, Microsoft Teams, Viva Engage, Stream, and Viva Connections. Learn more about the powerful strategies and communication tools available that help drive engagement in your organization.

In this solution:

Discover applications best suited for your communication goals and audience
Get started planning for specific scenarios like Viva Connections, holding a town hall, or distributing organizational news
Understand technical and license requirements before getting started
Learn how to launch, manage, and maintain corporate communications over time

Overview of setup

Start by learning about Microsoft 365 tools that are designed for your specific scenario. Then, learn how to scope your audience. Finally, get started planning by learning how to create, launch, measure, and maintain a one-time communication or communications over time.

Step 1: Learn about tools and define your audience profile	Step 2: Identify one or more scenarios to meet your communication goal	Step 3: Plan, build, and launch your communication strategy	Step 4: Manage and maintain communication and content over time

Review common scenarios & outcomes	Select a scenario	Gather requirements and content	Update permissions and settings as needed
Review Microsoft 365 tools	Learn how to get started planning	Align with partners	Maintain relevant content
Scope your audience	Review considerations based on audience preferences	Prepare and test environment	Maintain performant sites, pages, and lists
Check technical and license requirements	Learn how to use and integrate Microsoft 365 apps	Determine success metrics & plan the launch	Retire content when it’s no longer needed

Step 1: Learn more about communication tools and define your audience profile

Start by getting familiar with common corporate communications scenarios. Next, review Microsoft 365 communication apps to make sure you understand engagement opportunities and analytics options. Then, learn how to define and scope your audience. After following these basic steps, you'll be ready to select the right communication solution that fits your organization's needs.

Step 2: Identify one or more scenarios to meet your communication goal

Once you define your audience profile and scoped the size of your audience, you can choose a corporate communication solution or combination of solutions. Each communication solution covers step-by-step guidance and includes best practices to ensure your success.

Step 3: Plan, build, and launch your communication strategy

Once you select a solution or combination of solutions, you learn how to plan, build, and launch. Each communication solution can be customized and integrated with other communication solutions depending on your goals. Understanding your audience's needs and how they currently use Microsoft 365 apps will heavily influence how you make decisions.

Step 4: Manage and maintain communication and content over time

Some communication solutions are a one-time event while others may have several occurrences over time. Depending on the communication solution, there may be some maintenance requirements and next steps. Learn how to prepare for the long-term success of your communication strategy.

Overview of corporate communication solutions:

Learn how to plan your communication strategy by reviewing common communication scenarios, solutions, and outcomes. Next, review how Microsoft 365 tools and apps can engage and inform the audiences you want to reach. Then determine which communication scenario meets your communication goals and get started planning, launching, and maintaining your communication solution.

This poster illustrates how Relecloud keeps employees informed and engaged across popular communication scenarios. Relecloud uses various Microsoft 365 apps, including a new offering, Viva Connections.

Download the PDF version of this poster or download this poster as a Visio file to make custom edits for your organization.

Icon	Scenario	Solution details
	Plan your strategy	Review common communication scenarios Learn about tools and solutions Scope your audience and determine your specific scenario Get started planning your strategy
	Use Viva Connections	Create employee experiences that connect your organization Provide an easy way to catch up on news Create a branded company app within Microsoft Teams Set up Viva Connections
	Get a home site for your intranet	Take the first step in getting ready for Viva Connections Schedule and launch a healthy portal Set up global navigation in the SharePoint app bar Get a SharePoint home site
	Plan and produce a town hall	Bring your organization together for a live or prerecorded event Record, share, and keep the conversation going Measure engagement and expand reach using news Plan a town hall
	Distribute organizational news	Share organization news and announcements across your company Create news site, news posts, and use the News web part Measure engagement and expand reach using Viva Connections Distribute organizational news
	Leadership connection	Create communication channels and networking opportunities Create engaging experiences in Viva Engage and live events Expand reach using Viva Connections Connect your organization with leaders
	New employee onboarding	Create an end-to-end experience to onboard new employees Create a home base to welcome new employees and share resources Expand reach using Viva Connections Onboard new employees
	Build a learning and training experience	Build a scalable learning and training experience Surface training opportunities to specific audiences Use tools like Viva Learning to deploy learning experience Build a learning and training experience

End-user guidance and support

Give end users a head start by helping them use and engage using popular Microsoft 365 communication apps that may be a part of your solution. Consider using existing training playlists in Microsoft 365 Learning Pathways to help end users learn more about Microsoft 365 apps like Teams and SharePoint. Or, help train people at your organization who will be managing corporate communications using Microsoft Learn training.

Logo	Communication app	Guidance
	Teams	Learn more about teams and channels Tips for meetings in Teams Share content in Teams meetings Use @mention's to get someone's attention
	Teams live events	Attend a live event in Teams Participate in a live event Q&A Use live captions in a live event
	SharePoint	Get started with SharePoint Upload, view, and share files
	Viva Engage	Introduction to Viva Engage Join a Viva Engage community Use reactions in Viva Engage Use topics and hashtags in Viva Engage Use Q&A in a Viva Engage community Pin, report, and close conversations
	Viva Engage live events	Attend a live event in Viva Engage
	Outlook	Set up email on a mobile device Use @mention's to get someone's attention
	Stream	Introduction to Microsoft Stream Follow channels in Stream
	Viva	Introduction to Microsoft Viva Get started with Viva Connections

Key capabilities by product license

Capability or feature	Description	Licensing
Outlook email and calendar	Connect and stay organized with business-class email, calendaring, and contacts all in one place.	Microsoft 365 E5 Microsoft 365 E3
Microsoft Teams meetings, chats, and voice	Deliver elevated meeting experiences with sophisticated call functionality and a central hub for meetings, chat, content, and calling.	Microsoft 365 E5 Microsoft 365 E3
SharePoint and Viva Engage	Connect and engage across your organization with an intelligent, mobile intranet and enterprise social networking.	Microsoft 365 E5 Microsoft 365 E3
Files and content management in OneDrive	Access files from any device, at any time. Engage with intelligent video and create visually striking content in minutes.	Microsoft 365 E5 Microsoft 365 E3
Live events in Viva Engage	Product and host a live event for people inside your organization. Keep the conversation going with live and moderated Q&A.	Microsoft 365 E5 Microsoft 365 E3
Live events in Microsoft Teams	Host and record public or private live events. Decide how you want event attendees to participate.	Microsoft 365 E5 Microsoft 365 E3
Microsoft Viva	Bring together organizational news, tools, knowledge, learning, and insights with a full employee experience suite.	Learn more