Allow individuals to reenter a one-time, dynamic segment journey

Important

This content is archived and is not being updated. For the latest documentation, go to What's new in Dynamics 365 Customer Insights - Journeys. For the latest release plans, go to Dynamics 365, Power Platform, and Cloud for Industry release plans.

Enabled for	Public preview	Early access	General availability
Users by admins, makers, or analysts	-	-	Mar 12, 2025

Business value

Audience members who move between stages of the customer lifecycle may need to repeat a lifecycle-specific state of the journey. For example, if a customer repeats a buying journey for a different product, they may reenter the dynamic segment conditions as they reenter the purchase funnel. As such, they should be allowed to reenter a journey for the dynamic segment when they come back into it.

Feature details

When marketers design a one-time journey, there's now a checkbox they can select if they want audience members to be able to go through the journey more than once if the audience member qualifies for the lifecycle state multiple times.

Prior to this feature, audience members who had been through a one-time journey were deliberately blocked from going through it again. Marketers want the option to allow audience members to repeat a journey if they qualify for its dynamic segment more than once. If a one-time journey specifies that a customer who completes a purchase receives an email receipt, the customer should be able to go through that journey each time they make a new purchase. If, for example, the dynamic segment is based on a purchase completion, each time a customer qualifies for that segment, they should be able to go through the journey again.

To enable this feature, in Settings, enable the feature switch for "Ongoing journey reentry" and the checkbox will show up when the radio button for an ongoing journey with a one-time audience is selected.

Additional resources

Create a segment-based journey (docs)