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Speak Human

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If the 1st chapter of Speak Human is anything to go by, it promises to be a fine read. I suspect it’ll be similar in some ways to Seth Godin’s “Small is the new Big” but that’s not a bad thing as that too was a great book. In chapter 1 Eric Karjaluoto takes us through a story about Starbucks from birth to monolith and highlights how they lost the personal touch that set them apart at the start. Though the book is aimed at small businesses, there is a lot in here to learn for big business.

Can you be a small big business? I think so, yes….and maybe it starts with speaking human. Literally.

available from Amazon now

 

via Swissmiss