Purity of design

As design goes, this is one of the most simple, elegant and best designed objects I own. The Braun AB1 is just pure. Designed by Dieter Rams and released back in 1971 I just love it.

Ten principles defined Dieter Rams’ approach to “good design”:

Good design is innovative
Good design makes a product useful
Good design is aesthetic
Good design helps us to understand a product
Good design is unobtrusive
Good design is honest
Good design is durable
Good design is consequent to the last detail
Good design is concerned with the environment
Good design is as little design as possible
Back to purity, back to simplicity