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Nike Air Innovation

  • Článek

Nope, not a new Nike shoe but a clever and funny ad. I love the squealing Sharapova shoe. What I like about Nike is their innovation doesn’t stop with their products, it flows through everything they do. Their ads, their ability to spot potential endorsement protégés etc. They do “end to end innovation”. Much to be learned from them.

They also have made some rockin’ footwear over the years.

Comments

  • Anonymous
    April 09, 2010
    Yeah, we could all learn something from Nike. Like coupling footage of a forlorn disgraced sports superstar with a recording of his dead father. Just to sell product.

  • Anonymous
    April 11, 2010
    I don't know. Nike's latest Tiger Woods ad--the one with Tiger staring w/his dead Dad's voice over--didn't seem so inspired. It did inspire an SNL spoof though.