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March Madness – Final Score

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The final buzzer has sounded and the results are in! Online coverage of the tournament has been a huge success, providing an exceptional experience for fans and solid business results for CBS Sports. The headline numbers :

  • 3.2 million unique visitors (50%) using the High Quality Silverlight video player
  • 8.6 million total hours of live streaming video and audio consumed - (2008 figure was 4.92 million - 75% growth)
  • 30% growth in online ad revenues to roughly $30 million

For more information about the solution, check out Chris Carper’s Blog post.

Further coverage of the results in TechCrunch, paidContent.org.